My proposal

OBSERVATIONS

Piet Zwart once stated, “The more uninteresting the letter, the more usefel it is to the typographer.” I have researched two opposing point of views of typographic application, and how they relate to the environment. Graphic Designers and Typographers usually take either one of the two point of views on typography. The Modernist point of view is to design with a select group of traditional typefaces that fit the purpose of the design (i.e.Massmio Vignelli). The Postmodernist point of view is more subjective in terms of typographic decision (or creation), pushing the limits of what a Modernist would consider acceptable (Marian Bantjes).

After looking at typography found in public environments: outside, grocery store, and when commuting, I have discovered that it is commonly overlooked because we have become immune to it, and its excessiveness. Typography has become predictable (common shapes, and designs), and is no longer intriguing to the viewer. 

THESIS

I intend to argue that communication/typography is influenced by its environment. 

By doing this, I could make typography more effective by comparison, discover the specific trends in areas of typographic design, break the predictability that is seen by using elimination, or by controlling the environment.