There seems to be a division in type designs that are prevalent today: those that are designed for readability, clarity, neutrality and timelessness – and those that are designed for a single purpose, that do not show such timelessness in their letterform design due to their expressiveness and lack of neutrality. My interests in typography are currently centered around this issue. It asks defining questions of traditional views on typography. What makes a successful font? How do you define an effectively designed letterform? Should typography itself, be expressive? Should everything in a design be considered, and connected even down to the typography itself?
Thesis Statement
I intend to show that letterform designs that are built to express the design they are to be used in; communicate, and connect with the viewer more effectively than choosing neutral letterforms for the design.
That's a really interesting topic, I guess that MAD font was more helpful than I realized.
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